Social Media Marketing & Meta Ads

Social media is often the first place a potential customer meets your brand — which means it has to do more than just look good. I plan and run social media and Meta ad campaigns (Facebook & Instagram) that are built around a clear goal, whether that’s brand awareness, leads, or direct sales.

What’s included

• Content strategy and monthly content calendars
• Organic content creation for Instagram, Facebook and LinkedIn
• Meta Ads Manager campaign setup, targeting and creative
• A/B testing of ad creative, copy and audiences
• Community management and response handling
• Monthly performance reporting in plain English

Who this is for

This service suits small businesses, service providers and startups who want a consistent, professional social presence and ad campaigns that are actually tracked against real business outcomes — not just likes and follows.

How I work

We start with a short discovery call to understand your audience, offer and budget. From there I build a content and ad plan, set up tracking, and run a short test phase before scaling what’s working. You’ll get a simple monthly report showing what was spent, what it returned, and what we’re adjusting next.